What Is Product Splintering?

Product splintering sounds a bit painful, like a type of affliction you might get in your backside if you slid down an old wooden banister.  🙂 But in reality, product splintering is a very useful way to grow your business. The idea is to take a piece […]

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How Do I Create a Premium Product?

There are a lot of marketers who think there is no way, no how they can create a premium product. So let me share with you a little secret: it’s a LOT easier than you think. In fact, sometimes creating a premium product is as simple as […]

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How to Create a Video Product?

Many info product creators have no problems creating text products. But when you toss around the idea of creating a video product, they freeze. They think it’s a difficult task. They think it’s technologically challenging. Guess what? It’s actually not as difficult as you think. And in […]

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How Do You Ensure Your New Product Is Going to Be a Profitable Product?

There’s nothing worse than pouring your heart and soul into a product, only to discover that your market doesn’t want it. Sure, sometimes it’s just a problem with the product title, positioning or sales copy when a product isn’t moving. Sometimes, however, people aren’t taking out their […]

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How Do You Create a Product?

If you’re an information product seller, then you’re going to be creating a lot of products. This includes lead magnets, tripwire products, core offers, bonus products, upsells, cross-sells, backend offers and more. Now here’s the problem… All of this product creation takes a lot of time. You […]

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How Can I Use PLR to Build My Business?

This is a great question, because using PLR (private label rights) content is one of the quickest and easiest ways to: Start an information product business. Build another stream of income into an existing business. Get all the content you need to grow your business. So with […]

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How Do I Sell More Products on the Backend?

One of the easiest sales you’ll ever make is to sell another product to an existing customer. That’s why you need to install a backend sales system in place. However, where a lot of marketers fail is that they only half-heartedly promote their backend products. Maybe they […]

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What’s the Secret of Maximizing Product Profits?

So here’s how it works for most info product creators… They create a product, such as a video, ebook or course. They sell this product. And when the product isn’t really bringing in much in the way of profits anymore, they set it aside in favor or […]

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What Are the Best Markets for Info Product Creators?

So you’re kicking around the idea of starting up an info product business. But the problem is, you get stumped when you think about picking a market or a niche. So what’s the solution? First, brainstorm as many markets and possible niches as possible. Remember that evergreen […]

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What Kind of Products Can I Create?

If you produce digital products, you might find yourself producing a lot of reports and ebooks. After all, these products are easy to create and easy to distribute. But you know what? If you add a little variety into your product offerings, you’re going to attract a […]

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