How to Create a Video Product?

Many info product creators have no problems creating text products. But when you toss around the idea of creating a video product, they freeze. They think it’s a difficult task. They think it’s technologically challenging.

Guess what?

It’s actually not as difficult as you think. And in some cases, it’s even easier to create a video than a text product. Videos also tend to carry a higher perceived value, so you can literally create a $97 video product in a relatively short amount of time.

So to that end, here are three best practices when it comes to creating videos…

Choose the Right Format

Broadly speaking, you have three choices when it comes to creating a video:

  1. Create a slide-share presentation video. This is where you create slides with a combination of text and graphics, and then use screen-recording software to capture your slide presentation. Some people put music as the background track, whereas others narrate the slides.

For example, you might put together a slide-presentation video that shares ten tips for getting more website traffic.

  1. Create a talking-head video. This is where you sit in front of the camera and just share information without any slides or props. You can certainly offer how-to information, but this format works particularly well for motivation information.

For example, you might share an inspirational story of how you lost weight, and then offer motivational tips to viewers to get them excited about losing weight too.

  1. Create a demonstration video. This is where you show your viewers exactly how to do something. You might use screen-capture software to show how to do something online, or you might train the camera on yourself to demonstrate how to do an offline task.

Example 1: Do a screen-recording demo to show viewers how to install a WordPress blog.

Example 2: Train the camera on yourself to show viewers the correct way to do five different types of kettlebell exercises.

Get The Right Tools

Not only will choosing the right tools make it easier for you to create a video, it also ensures you have a polished product when you’re all done. Here are some tools you may use:

  • Slide presentation software such as PowerPoint™, or alternatives such as, Google Drive Presentation or
  • A good microphone. Audio Technica is a good brand. Your existing microphone might work too – check to see how clear you sound and how well it filters out background noises.
  • A good digital camera or web cam. Your existing camera may work for this purpose. Compare its output quality to other professional videos in your niche to get a feel as to whether it’s sufficient.


Polish and Edit

It’s an almost impossible task to do a video in one take – so don’t try, or you just frustrate yourself. That’s why you’ll want to be prepared to cut, paste, polish and edit. Keep these tips in mind:

  • Develop a good pace. You don’t want to go so fast that viewers can’t keep up, nor do you want to go so slow that they get bored. Check out popular videos on YouTube to get a feel for good pacing.
  • Make it visually interesting. If you’re doing a slide-presentation video, then be sure to include graphics, colorful items, charts and so on to hold the viewer’s interest.

One final tip: if the idea of creating a video still doesn’t sit well with you, then outsource. You can outsource the whole thing, or you can outsource part of it such as final production, slide creation or even narration.


Creating a video isn’t that difficult when you choose the right format and get your hands on the right tools. And if you really want to create this product quickly, then here’s a big hint…

Use quality PLR content as the basis for your video.

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