How Do You Craft a Good Sales Letter?

This is another very good question. That’s because a lot of vendors have the notion that a good product “sells itself.”

Unfortunately that’s not true. And that’s why I’m going to share with you a simple sales letter template to help you craft your next sales letter. Take a look…


Who Else Wants to [Get a Good Result]?

Now You Too Can Discover the Quick and Easy Way to [Get a Good Result]!

[Getting Some Benefit] Just Got a Whole Lot Easier!



If you’ve ever [had troubles achieving some goal], then you’re going to want to read every surprising and exciting word on this page…

Dear [Type of Person],

Are you tired of [getting some negative result]?

Do you ever feel [some negative emotion because it’s hard to get a good result]?

If so, you’re not alone. And it’s not your fault.

Every day, [some number such as “dozens” or “hundreds”] of people just like you try to [get some result]. Very few of them succeed. The vast majority will [get good results for a while, but then lose those results]… or they’ll outright fail.

Maybe you can relate to this. You try to [get a good result], but you just end up [getting frustrated because of some problem instead].

Sound familiar?

Yeah, I thought so. Now let me share with you something very surprising, something most people have never heard of…

The reason this keeps happening is because [offer reason for bad results – do not blame the reader].

Most people blame themselves, but it’s not true. You’ve simply [never been given the correct information].

Until now…

Introducing [Name of Product]: your guide to [getting a good result] and [getting another good result]!

If you’ve ever wanted to [get some great result], then you’re going to want to get your hands on this product!

But don’t take my word for it. Check out what others are saying:

[Insert two or three of your top testimonials]

Sounds exciting, right? Just look at what all you get when you order now…

[Insert your bulleted list of benefits here.  See examples below.]

  • You’ll discover the #1 way to [get a benefit]!
  • You’ll find out what your [type of person, like doctor] doesn’t want you to know about [topic]!
  • You’ll learn which common [type of item] actually [does something to help you get a good benefit] – and best of all, this [item] is already in [your cupboard, fridge, dresser, etc]!

And that’s not all. Order now and you’ll also get…

[Insert names and descriptions/benefits of any bonus products]

So listen, I know what’s on your mind…

You’re liking what you’re seeing. You know this is exactly what you’ve been searching for. But you have one question…

How Much Is it?

Let me ask you this…

How much is it worth to you to finally [get some good result]?

You’d pay [hundreds/thousands] if you tried to [get some result] by using [some expensive alternative].

And that’s why this is going to put a big ol’ smile on your face. Because if you act right now, you get everything you see on this page for just [$x]!

[Click here to order now]

And best of all…

Your Satisfaction is 100% Guaranteed!

Go ahead and download this package today. Read through every word. Use every strategy. If you’re not 100% convinced that this is the best way to [get some result], simply contact me within [number] [days/months] for a full and prompt refund. No questions asked!

Fair enough?

Then order now below so you too can [get a great result]!

[insert large order button with call to action]

[sign off]

P.S. You can look high and low, but I know you won’t find a better way to [get a really good result]. So click here to order now…

==== End Template

Now this is just one template that may or may not be suitable for your offer.

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