How Do I Announce a Sale to My Mailing List?

Good question. What I suggest you do is send out a series of emails:

  1. An email a few days before the event.
  2. An email the moment the event launches.
  3. An email to remind people of the ongoing event.

Check out these templates…

Email 1: Huge savings are coming soon!

Hi [Name]

If you’ve ever seriously wanted to [get some benefit or solve some problem], I’ve got some good news for you.

In just 72 hours from now you can get your hands on [product] name at a whopping [$ or %] discount!

Now I don’t have to tell you that this is a fantastic deal. After all, [product name] is the #1 [type of product that delivers some benefit]. People everywhere rave about it for these top three reasons:

  • It gives you a quick and easy way to [get some benefit]!
  • You can use it to finally [get some benefit or result]!
  • You’ll find out [how to get another benefit]!

But don’t take my word for it. Look at what others are saying:

[insert one to three of your top testimonials]

And just think – pretty soon you could be writing a letter like that!

So here’s what you need to do next: set aside five minutes on [day] at [time]. That’s when the sale starts. You won’t want to miss this rare sales event, because you won’t see savings like this again!

[sign off]

P.S. Your coupon code will arrive within 72 hours – watch this space for big savings!

Email 2: Sale starts now! Get your coupon code inside…

Hi [Name]

If you act now, you can get [product] name for just [$ amount] – that’s a whopping [percentage or dollar amount] discount!

All you have to do is to go [link] and use coupon code [code] to snag your discount now!

But here’s the catch…

This sale won’t last long. The doors close on [near date and time, such as 48 hours from now]. And you know what? You’re gonna kick yourself if you miss out.

That’s because this is the best and biggest promotion that’s ever been offered for [product name]. It won’t come around again. Go get yours now: [link]

[sign off]

P.S. [Product name] is worth twice the price. But why pay more when you don’t have to? Use [code] now at [link] to grab your discount!

Email 3: Just 24 hours remain…

Hi [Name]

You’re running out of time to get your hands on [product] for just [discount price].

This has never been offered before.

It will never be offered again.

So go get yours now by using coupon code [code] at [link]!

[sign off]

P.S. You’re going to kick yourself if you miss this sale! Grab your coupon code above and get your discount – hurry, sale ends in 24 hours!

Facebook Comments

Leave a Reply

Your email address will not be published. Required fields are marked *